Extended Fit for Purpose

Participants will learn to:

  • Segment your market by purpose and satisfy each customer type;
  • Gather insights about your customers through a human and narrative approach;
  • Gather insights about your customers through surveys and data;
  • Use common fitness criteria such as quality, affordability, and optionality.

We invite you to the training course “Fit for Purpose”. This course teaches you the Fit-for-Purpose framework, which provides marketing and product managers with a new way of understanding customer behavior and identifying customer segments by customer purpose. This course is the official training class of Kanban University, founded by David Anderson – author of the Kanban method. All participants will receive an official internationally recognized certificate of attendance from Kanban University as well as a “Customer Experience Professional” credential.

Program:

  • An introduction to fitness for purpose
  • Overview of a Fit for Purpose (F4P) framework
  • What does it mean to be the fit-for-purpose product
  • What does it mean to be the fit-for-purpose organization
  • The 3 component model of a product or a service
  • The 4 types of metrics
  • Market segmentation by customer purpose
  • Surveys and data
  • Fitness criteria
  • Integrations with other approaches

Target audience: This program is designed for professionals who are responsible for product marketing on a strategic level. Also, this training will be useful to those, who can influence the decision-makers, mentioned above.

Training is particularly suitable for:

  • Product-marketing managers
  • Marketing managers, market researchers
  • Product managers
  • Service Request Managers (SRMs)
  • Service Delivery Managers (SDMs)
  • Product owners
  • Business analysts
  • Service designers
  • People responsible for contact with customers, account managers
  • People who work in product strategy, strategic planning

More information:

Read more about the course from here

Õppekavarühm:  0613 Tarkvara ja rakenduste arendus ning analüüs.

Lecturer’s Linkedin

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Attention! Teie veebilehtiseja ei vasta kodulehe külastamiseks vajalikele nõuetele. Palun vahetage veebilehitsejat või seadet, millega te veebilehte sirvite.

Внимание! Teie veebilehtiseja ei vasta kodulehe külastamiseks vajalikele nõuetele. Palun vahetage veebilehitsejat või seadet, millega te veebilehte sirvite.